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Why Engineers Should Grow a Long Tail

A primer on using new media to inform the public
and to create the next generation of innovative engineers

This short primer, written in 2010, shows engineers how to think about new media by focusing on the deeper issues of communicating in this new user-generated era. Readers will grasp the mindset of new media; an understanding that will long outlast the latest social networking tools.

It will empower practicing engineers to develop new, powerful ways to help the public understand what engineers do and why engineering is important; but perhaps most importantly this primer gives engineers the foundation for reaching the next generation of innovative engineers.

This book began as a series of lectures given over a ten-year period. It's based on talks given at the National Press Club, to the Council for Chemical Research, to various universities and national labs, and in informal speeches in the corners of dining rooms when Bill spoke to small groups.

You can find out were to buy the book, learn what's inside, or review the book's metadata.

Where to buy

Paperback US Amazon, Barnes & Noble | UK Amazon | Canada Amazon | International Links Amazon

ebook US Amazon | UK Amazon | Canada Amazon | International Links Amazon

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A PDF of the entire book is available for free. You can download it here.

What's inside the book

Book Details (metadata)

Long Tail front cover Long Tail front cover

Why Engineers Need to Grow a Long Tail:
A primer on using new media to inform the public and to create the next generation of innovative engineers
Bill Hammack
62 pages | 5 x 8
Paper | ISBN 978-0-6153955-5-5 | $7.95
eBook | ISBN 978-0-9839661-2-8 | $0.99
Audience 01 — General Trade
Subjects
SCI000000 SCIENCE / General
TEC000000 TECHNOLOGY & ENGINEERING / General
EDU029030 EDUCATION / Teaching Methods & Materials / Science & Technology

Where to buy this book
Paperback US Amazon, Barnes & Noble | UK Amazon | Canada Amazon | International Links Amazon
ebook US Amazon | UK Amazon | Canada Amazon | International Links Amazon

Description This short primer, written in 2010 shows engineers how to think about new media by focusing on the deeper issues of communicating in this new user-generated era. Readers will grasp the mindset of new media; an understanding that will long outlast the latest social networking tools. It will empower practicing engineers to develop new, powerful ways to help the public understand what engineers do and why engineering is important; but perhaps most importantly this primer gives engineers the foundation for reaching the next generation of innovative engineers.